Based between the UK and Romania, Anda is a director and producer working across commercial, branded content and documentary work.

 

Driven by a deep curiosity about people and a long-standing obsession with elevating everyday moments, she creates evocative, character-led films that feel intimate, cinematic and refined.

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Anda brings a calm, collaborative energy to set and an instinctive ability to build trust, drawing natural performances and genuine chemistry from talent and non-actors alike. Her visual language balances kinetic movement with clean, considered aesthetics, always grounded in emotion and human detail.

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Her directing work includes projects for Uber, Bondi Sands, TUI, BBC StoryWorks x Therme, Herman Miller x Logitech, Speedo and Yutaka. Her debut independent feature documentary, '13 Shades of Romanian', explored migration, identity and belonging, earning six awards and nine official festival selections.

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Whatever the format, Anda approaches every project with the same aim: to find the pulse of the story and give it a little bit of magic.